YouTube is on eof the most popular video sharing services in the world,and it provides plenty of opportunities for marketersto promote products and services in video formatwith a modest budget.
Understanding how to successfully create, manage,and optimize YouTube ads is an essential skillfor any marketer looking to run online video ad campaigns.In this course,we’ll look at how to use Google adsto advertise with video on YouTube.I’ll cover every step of creating an ad campaign,including how to set budgets,and how to target specific users based on interestsand demographics.
We’ll look at best practices for YouTube ad campaigns
- how to remarket to your YouTube audience
- how to implement conversion tracking on your website.
- how to review and interpret analyticsin Google ads to improve the performance of your adsin the future.